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Abstract The current article intends to examine and review the existing academic work in the area of impulsive buying behavior and its stimulating According to Simonson et al (), one of the most essential and influential areas within consumer buying behavior is the consumer decision making process. In recent decades, during the initial stages of the conception of the consumer buying behavior paradigm, various consumer decision making models were proposed Literature Review on Consumer Buying Behaviour: Consumer behaviour has been defined as the “acquisition, consumption and disposition of products, “Consumers’ buyer behaviour and the resulting purchase decisions are strongly influenced by cultural, social, personal and psychological characteristics” (Tintin, )
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Majority of customers are not aware about various pre and post services rend by this online shopping companies. References: Bhatt, A. (). Consumer Attitude towards Online Shopping in Selected Regions of Gujarat. Journal of Marketing Management, Dr. Gopal, R. (). CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: A LITERATURE · There are four main psychological factors that affect the consumer buying behaviour. They are motivation, perception, learning and beliefs & attitudes. (Stavkoa et al, ) Motivation: Different consumers have different motivation to satisfy their needs. Some may be instant or some may be delayed Consumer Buying Behaviour is defined as “the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product”. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature
Majority of customers are not aware about various pre and post services rend by this online shopping companies. References: Bhatt, A. (). Consumer Attitude towards Online Shopping in Selected Regions of Gujarat. Journal of Marketing Management, Dr. Gopal, R. (). CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING: A LITERATURE scenario understanding the buying behaviour and analyzing the different dimensions of their buying decision process assumed significantly an important role. The researcher has reviewed varying aspects of online shopping and consumers’ buying decisions online. This paper presents systematic review of literature on Online Apparel · There are four main psychological factors that affect the consumer buying behaviour. They are motivation, perception, learning and beliefs & attitudes. (Stavkoa et al, ) Motivation: Different consumers have different motivation to satisfy their needs. Some may be instant or some may be delayed
According to Simonson et al (), one of the most essential and influential areas within consumer buying behavior is the consumer decision making process. In recent decades, during the initial stages of the conception of the consumer buying behavior paradigm, various consumer decision making models were proposed Abstract The current article intends to examine and review the existing academic work in the area of impulsive buying behavior and its stimulating From the review of literature one of the factor influencing the buying behavior is the after sales service. If after the purchase and usage of the product the customer is fully satisfied, then the customer will again intend to buy the product more and will
· Article first published online: June 2, ; Issue published: March 1, Meghna Verma, B. R. Naveen. Meghna Verma is a Faculty of marketing at Ramaiah Institute of Management, Bangalore since She has over 20 years of industry and teaching experience. Her research interest is in consumer behaviour towards e-tailing, social media REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here From the review of literature one of the factor influencing the buying behavior is the after sales service. If after the purchase and usage of the product the customer is fully satisfied, then the customer will again intend to buy the product more and will
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